The ad is tasteful, not in the least bit obnoxious. So it's safe to say the ad was rejected on political grounds. See Hot Air for details.
NBC is coming under fire from pro-life advocates for rejecting a television commercial a pro-life group hoped to run during the Super Bowl. The ad shows a beautiful picture of an unborn child during an ultrasound and asks what would happen if President Barack Obama had been a victim of abortion.
After several days of negotiations, an NBC representative in Chicago told the group late yesterday that NBC and the NFL are not interested in advertisements involving “political advocacy or issues.” …
“But that’s not what they told PETA,” he said about the network’s recent decision to reject an ad from the animal rights group. “There’s no doubt that PETA is an advocacy group. NBC rejected PETA’s ad for another reason altogether.”
According to an email posted on the PETA web site, Victoria Morgan, Vice President of Advertising Standards for Universal, said, “The PETA spot submitted to Advertising Standards depicts a level of sexuality exceeding our standards.”
Ed Morrisey responds,
LifeNews claims that NBC is still working with PETA on how to edit their ad to make it air-worthy during the Super Bowl. If they don’t mind vegetable fetishes for political advocacy, I’d like to get an explanation of how an ultrasound offends their sensibilities.
Here's the link to the PETA ad.
Personally, I laughed out loud at the PETA ad. I can see where it pushes the limits of Super Bowl standards, but watching models get all hot and steamy with broccoli is hilarious. It's like something out of the Onion.
